7 Roles to Outsource in Your Business
There’s no denying that, as a small business owner, you’re faced with a lot of responsibilities. You need to build relationships with clients, manage finances and budgets, develop marketing strategies—and much more.
However, there are some tasks that can be easily outsourced to professional providers who know what they’re doing.
This can save you time and money in the long run because you won’t be left doing it yourself or managing a ton of full-time employees.
Here are the top seven roles to outsource in your business:
Customer service is the most important aspect of any business. Outsourcing means you are not physically doing work but instead, focusing on other parts of your business.
Hiring a customer service agent who is better at it than you will save you time and energy, allowing you to focus on what matters most, like growth and development. A good customer service team can reach out to people through chat or phone calls.
Accounting is a crucial part of any business, but it can be time-consuming and complex. Outsourcing accounting services can help you focus on the more important aspects of running your company. A good small business tax accountant will help manage your finances and file your taxes throughout the year.
To find an accountant, ask friends and colleagues for recommendations. You can also search online for accounting firms that specialize in small businesses or even specific industries like nonprofits.
When you interview potential accountants, look at their professional background, experience with similar businesses and financial situations as yours, and how they will interact with you as a client.
Someone who takes the time to understand your business will be able to provide better service than someone who doesn’t take such steps.
Social Media Management and Scheduling
Social media is a great way to market your business and build new relationships with potential customers. You can outsource this job to someone who will take care of the day-to-day tasks like posting, scheduling content, responding to comments and messages, and more.
You should have a list of deliverables that you expect from your social media manager to ensure that the work is getting done. If you can find a strategist as well, they can help you develop an effective plan with timing built into it.
Content Creation and Editing
Content is still king and content creation and editing are an important part of marketing. It’s a skill that can be outsourced, but it’s not just about the written word—you also need to consider how you want your content presented.
Images, videos, and written materials are all different pieces of the content puzzle. If you’re looking for someone who can create compelling visual content, many agencies offer this service as well.
If you already have in-house staff who are adept at creating videos or designing graphics, consider outsourcing some of the more menial tasks so you can use your creative team to the fullest extent possible.
Infographic and Image Creation
Infographics are visual representations of data that can help explain concepts in a way that’s easy to digest. They’re usually made up of text, images, and graphics, but they don’t need to be complicated or expensive.
Infographics should be designed with the goal of getting your message across to your audience as quickly and clearly as possible so they can take action based on the information presented.
Infographics are a great way for small business owners to spread awareness about their company and get more traffic to their websites or social media channels.
They’re also a great tool for educators looking for additional resources on teaching topics like marketing strategy, sales techniques, and customer service training materials.
An e-newsletter is a digital version of the print newsletter you might have received in your mailbox as a kid.
It’s a marketing tool used by businesses to keep customers updated on new products or services, give them discounts and coupons, and remind them to visit your store or website. Businesses often outsource their creation to free up valuable time.
Website Development and Maintenance
Website development is the creation of your website’s basic framework and infrastructure, which includes things like coding, hosting, and security. Web design is how your website looks when it’s all put together—the colors, fonts, images…all that jazz.
And what about maintenance? That refers to ongoing tasks such as content updates, SEO, basic web coding fixes if something breaks down on the site, and other similar tasks. Leverage the expertise of web developers when you outsource this task in your business.